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One of the first things you learn in Psychology 101 is the "Pavlovian response mechanism," or the "Pavlovian conditioning response." Most of us have heard of this phenomenon whether we've taken a class in psychology or not.
Just to refresh your memory--and mine as well--let's go over Pavlov's findings, and how he came to discover that certain behavior can be conditioned in dogs (and by extension humans) by manipulating actions and the environment.
"Ivan Petrovich Pavlov studied medicine in Russia and Germany, accepting posts in St. Petersburg as a professor in pharmacology and physiology. In 1889 Pavlov began experiments with dogs that proved their reflexes could be conditioned by external stimuli. Specifically, after they were conditioned by the ringing of a bell at feeding time, they would reflexively salivate upon hearing the bell, whether or not food was present. In 1904 Pavlov won the Nobel Prize for his work on digestive physiology, but he is most widely known today as an early influence on behavioral psychology."
In my own life, I've seen the power of "conditioned reflex," but this reflex wasn't induced directly but indirectly. We say people "push our buttons," but what we're actually saying is this: At various times in our life, we have--directly or indirectly--allowed the actions, behaviors, words, or attitudes of others, to trigger certain prescribed responses.
When the environment is suitable for such responses (certain stimuli is present), a prescribed behavior follows as certainly as night follows day.
For most of us, these responses go unchallenged, and unexamined. Were we to scrutinize them we'd fine that many of what we call normal or natural responses to stimuli in our environment are really nothing more than "conditioned responses," prescribed, almost automatic, reactions that come to the fore when certain things, or events occur in our environment. We're a great deal like the salivating dog in Pavlov's experiment--reacting to the "ringing bell" of our own making, whether the bell is heard as words, behaviors, or other stimuli in our environment.
But what does all of this have to do with Christmas? Believe it or not, this is a Christmas story, despite our delving into the mysteries of human and animal behavior, and our departure into the realm of human psychology.
Just to prove it, let me make a casual observation. The lovely Christmas card that's appended to the top of this blog entry is the Obama family official White House Christmas card, featuring the beloved First Dog Bo. Would you believe over at Fox News the card has become the subject of some controversy, nothing short of a "Pavlovian conditioned reflex response"?
In an article entitled, "No Christmas in White House Card," [1] the author--referencing the card--writes facetiously and humorously:
"It's all pretty non-controversial. Boring, even. Unless, of course, you're Fox News—in which case the bookshelf is filled with Lenin's B-sides, the Constitution is burning in the fireplace, Winston Churchill's bust is conspicuously absent, Bo has become dependent on the federal government for handouts, and the empty seat is a stirring reminder of President Obama's nonexistent leadership. I'm exaggerating, but only slightly."
Several of Fox News' talking heads--even one as neatly coiffed as Sarah Palin's--weighed in on the Christmas card:
Former Alaska Governor Sarah Palin told Fox News & Commentary that she found the card to be a bit unusual.
"It's odd," she said, wondering why the president's Christmas card highlights his dog instead of traditions like "family, faith and freedom."
...
Palin said the majority of Americans can appreciate the more traditional, "American foundational values illustrated and displayed on Christmas cards and on a Christmas tree."
As for the Obama card, she replied, "It's just a different way of thinking coming out of the White House."
As Pavlovian conditioning responses go, the Fox News one is comparatively a light-weight one, and not deserving of much attention other than to say that Fox and Company are in the GOP spirit this year--that is, Grinches On Parade.
The response that won my Pavlovian Christmas Award this year is not the Fox News Pavlovian attack on Obama, but the public response to the new Air Jordans that went on sale just days before Christmas, creating some troubling scenes from coast to coast, as anxious shoppers do whatever it takes to buy this pricey footwear.
You can watch some of it here", but videos aren't in short supply if you have the time to Bing or Google them.
In this season that celebrates the birth of Jesus, Joy, Peace on Earth, and goodwill toward men, we find our perennial villain, "conditioned response," lurking among Christmas decorations, scores of presents, festive colors, fake Santas, and merry carolers ready to pounce upon unsuspecting Christmas shoppers at the first sign that something they've been conditioned to do--"shop till they drop, and buy till they die"--reaches a fever pitch when items, as generally desirable as a pair of new Air Jordans, are placed within their immediate reach.
We have seen this buying craze with other items, and we have become witness to yet another soul-numbing impulse compliments of capitalism and the crass commercialism that undergirds it. And--can we say honestly--we want to share this "blessing" of the American Way with the rest of the world?
Are we sure?
[1]